Privacy Policy
At EveryFood.online, operated by EveryFood Media LLC (“we,” “us,” or “our”), we are committed to protecting your privacy and ensuring transparency in how we collect, use, disclose, and protect your personal information. This Privacy Policy (“Policy”) explains our data practices in connection with your use of our website, www.everyfood.online, and any related services, including our newsletter, comment sections, social media pages, and mobile applications (collectively, the “Services”). This Policy applies to all visitors, users, and others who access or use the Services (“Users” or “you”).
This Privacy Policy is designed to comply with applicable privacy laws, including the General Data Protection Regulation (GDPR) for European Union residents, the California Consumer Privacy Act (CCPA) for California residents, and other relevant U.S. and international privacy regulations. As a food-focused platform partnering with Mediavine for advertising, we prioritize transparency and user trust to provide a safe and engaging experience for our global audience, with approximately 80% of our traffic originating from the United States.
By using the Services, you consent to the collection, use, and disclosure of your information as described in this Policy. If you do not agree with this Policy, please do not use the Services. We encourage you to read this Policy carefully, as it outlines your rights, our obligations, and how we safeguard your data.
1. Information We Collect
We collect information to provide, improve, and personalize the Services, deliver relevant advertisements, and comply with legal obligations. The types of information we collect include:
1.1 Personal Information
Personal information is data that can be used to identify you, either directly or indirectly. We may collect the following personal information when you interact with the Services:
- Contact Information: Your name, email address, and other contact details when you subscribe to our newsletter, leave a comment, or contact us via our contact form.
- Account Information: If you create an account (e.g., for commenting or newsletter subscriptions), we may collect your username, password, and other registration details.
- User-Generated Content: Comments, recipe reviews, or other content you submit to the Services, which may include personal information you choose to share.
- Communication Data: Information you provide when you contact us, such as through email or social media, including your inquiries or feedback.
1.2 Non-Personal Information
Non-personal information is data that cannot be used to identify you individually. We collect non-personal information to analyze trends, improve the Services, and deliver targeted advertisements:
- Usage Data: Information about how you interact with the Services, such as pages visited, time spent on the Website, click patterns, and referral sources (e.g., whether you arrived via Pinterest or Google).
- Device Information: Details about your device, including IP address, browser type, operating system, device identifiers, and screen resolution.
- Location Data: General geographic information based on your IP address (e.g., city or region), used to tailor content and advertisements.
- Cookies and Tracking Data: Data collected through cookies, web beacons, and similar technologies to track user behavior and preferences, as described in Section 3 (Cookies and Tracking Technologies).
1.3 Information from Third Parties
We may receive information about you from third-party sources, such as:
- Advertising Partners: Mediavine and other advertising partners may provide aggregated or anonymized data about your interactions with ads on the Services.
- Analytics Providers: We use tools like Google Analytics to collect aggregated data about user behavior and site performance.
- Social Media Platforms: If you interact with us on platforms like Pinterest or Instagram, we may receive information such as your username or profile data, subject to the platform’s privacy policies.
2. How We Collect Information
We collect information through various methods, including:
- Direct Interactions: When you voluntarily provide information, such as subscribing to our newsletter, leaving a comment, or filling out a contact form.
- Automated Technologies: Through cookies, web beacons, and server logs that collect usage and device data as you navigate the Services.
- Third-Party Integrations: Via advertising and analytics partners, such as Mediavine and Google Analytics, which collect data to enhance user experience and ad relevance.
3. Cookies and Tracking Technologies
We and our third-party partners (e.g., Mediavine) use cookies, web beacons, pixel tags, and similar technologies to collect and store information about your interactions with the Services. These technologies help us:
- Improve site functionality and user experience.
- Analyze traffic and user behavior to optimize content.
- Deliver personalized advertisements based on your interests.
3.1 Types of Cookies
- Essential Cookies: Necessary for the Services to function, such as maintaining your session or enabling secure login.
- Performance Cookies: Collect anonymized data about how you use the Services, such as which pages you visit most often.
- Functional Cookies: Enable personalized features, such as remembering your preferences or settings.
- Advertising Cookies: Used by Mediavine and other partners to deliver targeted ads based on your browsing behavior.
3.2 Managing Cookies
You can manage or disable cookies through your browser settings. However, disabling cookies may affect the functionality of the Services. For more information on how Mediavine uses cookies, see their privacy policy at https://www.mediavine.com/privacy-policy. To opt out of interest-based advertising, visit:
- Network Advertising Initiative (NAI): http://www.networkadvertising.org/choices
- Digital Advertising Alliance (DAA): http://www.aboutads.info/choices
- European Interactive Digital Advertising Alliance (EDAA): http://www.youronlinechoices.eu (for EU residents)
4. How We Use Your Information
We use the information we collect to provide, maintain, and enhance the Services, as well as to meet legal and business requirements. Specific purposes include:
- Providing the Services: To deliver recipes, articles, newsletters, and other content tailored to your interests.
- Personalization: To customize your experience, such as recommending recipes based on your browsing history.
- Advertising: To serve relevant ads through Mediavine and other partners, ensuring ads align with your interests and geographic location (e.g., U.S.-focused ads for our 80% U.S. audience).
- Analytics: To analyze user behavior, track site performance, and improve content quality using tools like Google Analytics.
- Communication: To respond to your inquiries, send newsletters, or notify you of updates to the Services or this Policy.
- Legal Compliance: To comply with applicable laws, such as GDPR, CCPA, and other privacy regulations, and to respond to legal requests.
- Security: To detect and prevent fraud, abuse, or unauthorized access to the Services.
5. How We Share Your Information
We do not sell your personal information to third parties. However, we may share your information in the following circumstances:
5.1 With Service Providers
We share information with trusted service providers who assist us in operating the Services, such as:
- Hosting Providers: To host our Website and store data securely.
- Analytics Providers: To analyze site traffic and user behavior (e.g., Google Analytics).
- Advertising Partners: Mediavine and other ad networks to deliver targeted advertisements.
- Email Service Providers: To manage newsletter subscriptions and communications.
These providers are contractually obligated to protect your information and use it only for the purposes we specify.
5.2 With Mediavine
As a Mediavine partner, we share certain data (e.g., IP addresses, browsing behavior) with Mediavine to facilitate targeted advertising. Mediavine’s data practices are governed by their privacy policy (https://www.mediavine.com/privacy-policy), and we ensure compliance with their standards for transparency and user consent.
5.3 For Legal Purposes
We may disclose your information to comply with legal obligations, such as responding to subpoenas, court orders, or government requests, or to protect our rights, property, or safety.
5.4 Business Transfers
If EveryFood Media LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, with appropriate safeguards to protect your privacy.
5.5 With Your Consent
We may share your information for other purposes if you provide explicit consent, such as participating in a promotional campaign or sharing User-Generated Content publicly.
6. Your Privacy Rights
Depending on your location, you may have specific rights regarding your personal information. Below, we outline key rights under GDPR, CCPA, and other applicable laws.
6.1 GDPR Rights (EU Residents)
If you are a resident of the European Economic Area (EEA), you have the following rights under the GDPR:
- Access: Request a copy of the personal information we hold about you.
- Rectification: Request correction of inaccurate or incomplete information.
- Erasure: Request deletion of your personal information, subject to legal exceptions.
- Restriction: Request that we restrict the processing of your information in certain cases.
- Data Portability: Request a copy of your information in a machine-readable format.
- Objection: Object to the processing of your information for certain purposes, such as direct marketing.
- Withdraw Consent: Withdraw your consent to data processing at any time, where applicable.
To exercise these rights, contact us at privacy@everyfood.online. We will respond within 30 days, as required by GDPR.
6.2 CCPA Rights (California Residents)
If you are a California resident, you have the following rights under the CCPA:
- Right to Know: Request details about the personal information we collect, use, disclose, or sell.
- Right to Delete: Request deletion of your personal information, subject to exceptions.
- Right to Opt-Out: Opt out of the sale of your personal information (note: we do not sell personal information, but Mediavine’s ad practices may involve data sharing considered a “sale” under CCPA).
- Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.
To exercise your CCPA rights, contact us at privacy@everyfood.online or use our “Do Not Sell My Personal Information” link on the Website. We will respond within 45 days, as required by CCPA.
6.3 Other Jurisdictions
Residents of other jurisdictions may have similar rights under local laws. Contact us to inquire about your rights based on your location.
7. Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required by law. For example:
- Newsletter subscription data is retained until you unsubscribe.
- Comment data is retained indefinitely to maintain the integrity of our community discussions.
- Usage and analytics data may be retained in aggregated, anonymized form for statistical purposes.
When personal information is no longer needed, we securely delete or anonymize it in accordance with applicable laws.
8. Data Security
We implement industry-standard security measures to protect your information, including:
- Encryption of sensitive data (e.g., passwords) during transmission and storage.
- Regular security audits and updates to our WordPress platform and plugins.
- Access controls to limit who can view or process your information.
- Contracts with service providers requiring them to maintain robust security practices.
Despite these measures, no online platform is completely secure. You acknowledge that you provide information at your own risk.
9. International Data Transfers
As a U.S.-based website with 80% U.S. traffic, our Services are primarily hosted and operated in the United States. If you access the Services from outside the U.S., your information may be transferred to, stored, and processed in the U.S., where data protection laws may differ from those in your jurisdiction. By using the Services, you consent to such transfers. For EEA residents, we ensure compliance with GDPR through Standard Contractual Clauses or other approved mechanisms for cross-border data transfers.
10. Children’s Privacy
The Services are not intended for individuals under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children under these ages. If we learn that we have collected such information, we will promptly delete it. If you believe a child under 13 (or 16 in the EEA) has provided us with personal information, contact us at privacy@everyfood.online.
11. Third-Party Links and Services
The Services may contain links to third-party websites, such as recipe sources, affiliate partners, or social media platforms. These sites have their own privacy policies, and we are not responsible for their practices. We encourage you to review the privacy policies of any third-party sites you visit.
12. Mediavine Advertising
As a Mediavine partner, we use Mediavine’s ad technology to serve targeted advertisements. Mediavine may collect and use data such as your IP address, browsing behavior, and device information to deliver relevant ads. For details on Mediavine’s data practices and to opt out of interest-based advertising, visit https://www.mediavine.com/privacy-policy. You can also manage ad preferences through the NAI, DAA, or EDAA tools listed in Section 3.2.
13. Changes to This Privacy Policy
We may update this Policy from time to time to reflect changes in our practices, legal requirements, or Services. We will notify you of material changes by posting the updated Policy on the Website with a revised “Last Updated” date and, where required, by email or other means. Your continued use of the Services after such changes constitutes your acceptance of the updated Policy.
14. Contact Us
For questions, concerns, or to exercise your privacy rights, please contact our Privacy Officer at:
Email: privacy@everyfood.online
Address: EveryFood Media LLC, 123 Culinary Lane, Suite 100, Foodville, CA 90210, USA
We are committed to addressing your inquiries promptly and transparently.
15. Additional Information for Mediavine Compliance
EveryFood.online is designed to meet Mediavine’s high standards for quality, transparency, and user trust. Our Privacy Policy ensures compliance with Mediavine’s requirements by:
- Clearly disclosing data collection and sharing practices, particularly with Mediavine’s ad technology.
- Providing user-friendly opt-out options for targeted advertising.
- Maintaining GDPR and CCPA compliance to protect our global audience.
- Ensuring a brand-safe environment with PG-rated content and robust security measures.
We use Mediavine’s Trellis theme and Control Panel plugin to optimize ad performance while maintaining a seamless user experience, aligning with Mediavine’s focus on high-quality, U.S.-centric traffic (80% of our audience).